Ready to grow your business with digital?

Hi. I’m Matt, founder and head honcho of hydramind and I’m ready to get your business ahead of the digital game.

I’ve spent my whole career immersed in technology and digital marketing. So I’m pretty sure I’ve experienced the challenges you’re having making digital work for your business. Whether that’s growing your online visibility so you attract more potential customers, optimising your customer journeys to drive engagement, automating your email communications or making sure your systems talk to eachother so your data is consistent.

You’ll need to do all of those to grow your business. I can help you with that.

I think digital.

Business in today’s digital world is complex and highly competitive. You have to be visible ahead of your competition, engaging with your prospects. And remember - they expect the best from you. All the time.

Not only the best products and services, but the best digital experience. If they don’t get it, they’ll head straight to your competitors. In an instant.

That’s why I apply my innate digital thinking to solve all your tricky problems and make sure your customers never have a reason to stray.

I get tech.

Technology is amazing. I’ve been working with it for over 30 years. Writing code, designing systems, integrating platforms, delivering tech strategies. I know the possibilities and headaches. And I know how to deliver.

So you don’t have to.

I speak human.

I’m fluent in many computing languages. But the most important one is human.

I know how to translate the complexity of technology into simple words and pictures that everyone can get their head around.

I collaborate.

Of course with you and your team. But also with other experts as and when needed. Want to add some creative depth to your digital campaigns? Then head over to my old friends at Firehaus. Looking for video specialists? Yep, I have collaborators who can help with that too.

Want to chat?

Head this way

My experience prior to founding hydramind

Over my career I have held positions in client organisations, software houses and marketing agencies. My roles have included software engineer, web developer, Digital Director, Joint Managing Director, Chief Technology Officer and I’ve held board positions for more than 15 years.

Here’s a flavour of what I’ve done:

Devised and implemented technology strategies
Designed and co-created the Real Platform which delivered fully automated, personalised CRM programmes for a number of clients including Cow & Gate and Aptamil mum & baby clubs, the largest mum & baby clubs in the UK
Led a highly successful (Econsultancy Top 100) digital agency including providing technology direction and agency growth strategy
Implemented automated business intelligence reporting using a variety of tools including PowerBI and Google Data Studio
Led the up-skilling of teams in new technologies including voice interfaces, chatbots and Adobe Experience Cloud
Delivered an ecommerce platform that provided the delivery of 1million promotional items during a Comic Relief campaign for Walkers Crisps
Designed and implemented an agency work management system, utilised to run day-to-day business for The Real Adventure for 15+ years
Ideated, designed, developed Printrbook, an Instagram photo book printing service
Designed and implemented the database component of the traffic management system at the Channel Tunnel terminals, plus designed the algorithm to prevent traffic lanes colliding
Provided software engineering support for Eutelsat satellite control system
Developed real-time bond and equity trading systems for BNP Paribas