JetEx Simulation provides immersive flight simulator experiences for trainee pilots and the general public, thanks to their full-motion Boeing 737 simulator. Owner Romek Delimata is highly experienced in the flight simulator world, having set up and run a similar business in Ireland before moving to the UK and founding JetEx.
His experience in cockpit design extends to film where, as a concept artist, he’s worked on Tenet, First Man, Guardians of the Galaxy, The Dark Knight Rises and Interstellar.
Having built the full-motion simulator, Romek wanted to drive awareness and bookings without resorting to experience aggregators such as Virgin Experience Days.
The JetEx website wasn’t delivering a good user experience, with no cohesive look and feel, and there was no real marketing strategy to drive the growth he wanted.
A brand look and feel, and a better experience
With some basic ads already driving traffic, my first task was to overhaul the user experience of the website for immediate conversion rate improvements. I defined a brand look and feel to keep the site consistent, giving visitors a more professional impression of the business and so increasing trust.
Gift vouchers, ready for Christmas
With Christmas approaching, gift voucher sales were high on the agenda, so I redesigned the purchasing experience, setting out the key purchase options for prospective buyers.
The other key pages followed, resulting in a completely new user experience that gives visitors clear information that sets the sim apart from competitors, with social proof from Tripadvisor and Google reviews at key purchase points.
Google and Meta Ads, rebuilt
I then overhauled the Google Ads account, setting up new sales-driving campaigns with highly targeted keywords and optimised ads. In parallel, I overhauled the Meta Ads account, and designed and built all of the creative to bring the target audience to the site from Facebook and Instagram.
One dashboard for ads and website
With performance optimisation at the heart of everything I do, I created a simple interactive dashboard that gives Romek full visibility of the ads and the website in one place. He can see exactly what’s working, what’s not, and which marketing activity is driving growth.
An organic search strategy
I defined an organic search strategy and optimised the site for the most profitable keywords, as well as defining and building new pages to attract more traffic.
In summary, I delivered:
- a new website look and feel
- an improved website user experience
- Google Ads strategy and implementation
- Meta Ads strategy and implementation
- SEO and content strategy
- ad-hoc promotional campaigns to drive upsell
I continue to deliver SEO, paid media and website optimisation.
- Clear visibility of website customer behaviour delivered in an automated, always-up-to-date online dashboard
- Improved website design and user experience
- 400% growth in traffic from organic search in 5 months
- 900% increase in revenue in 5 months
- 75% increase in average customer spend in 5 months
- 3x increase in return on ad spend in 5 months
“Matt completely transformed our online presence and marketing activity, massively improving our website, paid ads and organic search visibility resulting in a big increase in sales.”Romek DelimataOwner, JetEx Simulation · Film concept artist